Hello

This is the place to find news, hints and stories about Taykt.

Taykt lets you create a text-in word, so that anyone who texts your word to 82958 will get your message straight back to them.

Great for putting on posters, or anyplace that someone might want to act on your word there and then.

Get started at http://taykt.com/

Taykt is a UK-only service at the moment.

Monday, 31 May 2010

Pricing Plans

We've introduced several plans to Taykt to provide extra flexibility for those who need it. Some of these plans are free for a limited time.

Here's an overview of the different plans:

Basic

The standard plan, no changes here, still free to create words.

SOHO

Your words no longer expire, so no worrying if you'll forget to renew them. The number of words that can be created has been increased to 25. Plus you have the ability to send a follow-up broadcast (more on this below).

Agency

All the features of the SOHO plan with an increased word allocation to 250, and optional recipient charging. Normally all messages cost the receiver 25p, but the Agency plan allows you to do away with that and send the message without this 25p premium charge to the mobile user. We're adding Google Analytic integration, too.

Corporate

A dedicated short code, and your company branding.

Those are the plans, and here are the details on the new facilities.

What is a follow-up broadcast?

A follow-up broadcast allows you to reply to the people that have texted your word. It doesn't incur a further cost to the recipient.

An example would be informing participants of a the result of an SMS poll.
When someone texts the poll the initial reply would thank them for their participation. When a predefined date or a given number of votes has been registered you would send a broadcast text to all those who voted informing them of the result.

What is optional recipient charging?

By default all words that are texted to Taykt attract a 25p premium rate charge for the person texting in. This allows us to cover the cost of the service. However, this may not be ideal for you or your target market. With optional recipient charging you can choose whether the recipients are charge the 25p or if you would prefer to cover the cost. If you cover the cost the messages are deducted from your message quota.

What is a message quota?

This is the number of free messages that are included in your plan. Quota messages are used when either a broadcast message or an optional recipient charge message is sent. If you use your quota for the month we're planning to allow you to top up with a bundle of messages

What do you think?

We'd love your feedback on this, so we've made the plans available without cost for a little while. You can find out more and sign up from the plans page on Taykt.

Monday, 24 May 2010

Video about Taykt

We've created a short video to explain the idea behind Taykt and how you might use it. Watch it and tell us what you think.







Thursday, 13 May 2010

When to use SMS

Text messaging has some great features for your customers, which can only be good for your business or event. Understanding these features will let you know how to best use Taykt.com.
  1. Light touch compared to calling. When someone texts your word to 82958, they're getting to know about what you're promoting without having to commit to a conversation. Don't under-estimate the power of this way to engage with potential customers.

  2. Immediate action. If you have information to go (dates, times, places...) letting people text in to your ad, poster or blackboard means they can take an immediate action. How does that compare to hoping they remember?

  3. Everyone knows how to text, wherever they are. For all practical purposes, that is, all your customers can text your word and take your information with them. It's hard for other services to give you that kind of coverage, especially if your customers are in a cafe, walking around town, in the park, in a car, reading your publication, on the train... the list goes on.

  4. Text responses can change anytime you like. Fixed messages on a sign, printed page or poster are exactly that: fixed, and painful to change. Add a text in word and you turn that fixed message into something more dynamic, because you can change the message that's sent back whenever you like.

  5. Easy to type. Compared to a 11 digit phone number, an email address or a web site address, our 82958 number is easy for your customers to use. (Did you know that 82958 spells out "Taykt" on your handset?)

  6. Expandable. We've made it trivially easy to set up an auto response when someone texts in your word, but you can take it further and build apps that interact with your customers. Our API lets your app receive the text message and decide what you want to send back. Is this the second time someone has texted in? Well, maybe send back something different this time. You can do that.

That's a few pointers to how SMS is a little different from other ways to interact. You can put them into practice over at taykt.com.