This is the place to find news, hints and stories about Taykt.

Taykt lets you create a text-in word, so that anyone who texts your word to 82958 will get your message straight back to them.

Great for putting on posters, or anyplace that someone might want to act on your word there and then.

Get started at http://taykt.com/

Taykt is a UK-only service at the moment.

Monday, 21 June 2010

Better SMS Campaign tracking with Google Analytics

If you'd like to know more about how your text-in words are performing, Google Analytics provides a wonderful tool to let you do this.

Taykt can inform Google Analytics each time you receive a text, meaning you see all your SMSs received in the Google reporting tool:

You can enable tracking by supplying your Google tracking code when editing a word:

The tracking code tells Google Analytics which profile to record SMS events against.

You can create a new profile in Google Analytics just for Taykt SMS events, or you can use an existing profile and have Taykt SMS events appear in that report. Which route to take depends on how you're using Taykt. If Taykt is being used for a campaign, a single profile probably makes sense so you can see how different mediums compares (SMS vs web). If however Taykt is being used to enhance customer experience you may wish to use a different profile to keep Taykt traffic separate from existing traffic sources such as web. You choose when you decide which Google Analytics tracking code to use.

If you'd like to stop tracking on a particular text-in word simply remove the tracking code from the text box.

Google Analytic tracking is only available for the Agency plan. You can try the agency plan free for two months.

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