For a recent presentation we looked up the latest Mobile Data Association figures for UK text traffic, and we thought we'd share that with you here:

And there's a quote from Steve Reynolds, the MDA chairman, which nicely reminds us that text is a wonderfully familiar way to make contact:

"The majority of mobile phone users know how to quickly send a text message, wherever they happen to be. It will still be some time before the same can be said for other social messaging forms."

Give Taykt a go, and set up text interactions with your customers, so they can use your services "wherever they happen to be".