This is the place to find news, hints and stories about Taykt.

Taykt lets you create a text-in word, so that anyone who texts your word to 82958 will get your message straight back to them.

Great for putting on posters, or anyplace that someone might want to act on your word there and then.

Get started at http://taykt.com/

Taykt is a UK-only service at the moment.

Thursday, 5 November 2009

How estate agents might use Taykt

We don't sell houses, but if we did, we'd use Taykt. First, we'd realize that people might take interest in a house for sale, and want a few more details, but maybe don't want to get into a conversation right now or get calls later if it turns out not to be the place for them. This is a great fit for Taykt because Taykt protects the house-hunter's identity, but allows the estate agent to gently introduce themselves.

So there's a place for sale. We'd create a word, and provide a few details. Maybe it's "Flat 4, Some Street", so we'd pick the word "FLAT4" which anyone walking by could text in. Then we'd enter the message you'd get back, something like: "Flat 4 is a 2 bedroom flat, modern kitchen, finished to a high quality with shared garden, ample parking Call RSK, 8am-8pm, to find out more 02088407677".

The word and the text number are what we need to include on the sign outside the property.

(Hopefully it's obvious that this image is photoshopped - we don't know RSK, and we're just using the image as a suggestion of what could be done.)

When someone texts FLAT4 to 82958, they'd get back our message. They don't have to remember to check the property out later, they don't have to remember who it was for sale through: they get that information in their hand immediately.

What we've done with our message is hand over the basics, and given that prospective buyer our contact details on their phone there and then. Maybe we'd include the price, maybe a link to the web site, perhaps a more personal message from a particular agent. But when that buyer is chatting about the property later, or maybe doing a bit of searching for more information, they have the starting point on their phone ready to go. And they can select your number and call.

As an estate agent, we get to gauge interest from the stats on the Taykt dashboard. And, importantly, we can change the message any time we want: "Sorry, Flat 4 is now under offer. Flat 7, in the next street, may be of interest: 2 bedrooms, view across the park. Call RSK, 8am-8pm, to find out more 02088407677".

Of course, we could get fancy with the API and let our developers plug into Taykt to create words for us when we enter new properties on our sales and letting systems, but that's a something for another day....

You can get started with Taykt.com now and give your customers instant access to information they can take away with them.

No comments: