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Taykt lets you create a text-in word, so that anyone who texts your word to 82958 will get your message straight back to them.

Great for putting on posters, or anyplace that someone might want to act on your word there and then.

Get started at http://taykt.com/

Taykt is a UK-only service at the moment.

Thursday, 19 November 2009

Treasure Hunt

You can use Taykt to set up a nice automated Treasure Hunt (sometimes called a Scavenger Hunt). The idea is that teams are given clues and then have to go to particular locations and figure out the answer to get the next clue. That leads to another, and eventually to a goal.

By SMS the hunt is for words. If you were organising the competition, you'd give the teams the first word. Maybe it'd be "GO" and when they text GO to 82958 they'd get the first clue. Perhaps it'd be a cryptic clue that would lead the teams to a famous name on a plaque. So you'd set up the plaque name as a keyword too, and the message would be the next clue. The idea is each clue should lead to a word or number that the teams can text to 82958 to get the next clue. If you're cruel, you might even set up near-miss words with messages that taunt the teams if they text them in.

For the final text, set the message to be something that causes the teams to rush back to you. "Congratulations! You've solved all the puzzles. Now claim your prize: first team to find me back at base and show me this text is the winner. Run!"

As the organizer, you can sit back watching your Taykt.com dashboard, and the count incoming messages against each word will tell you how the treasure hunt is progressing.

Thursday, 5 November 2009

How estate agents might use Taykt

We don't sell houses, but if we did, we'd use Taykt. First, we'd realize that people might take interest in a house for sale, and want a few more details, but maybe don't want to get into a conversation right now or get calls later if it turns out not to be the place for them. This is a great fit for Taykt because Taykt protects the house-hunter's identity, but allows the estate agent to gently introduce themselves.

So there's a place for sale. We'd create a word, and provide a few details. Maybe it's "Flat 4, Some Street", so we'd pick the word "FLAT4" which anyone walking by could text in. Then we'd enter the message you'd get back, something like: "Flat 4 is a 2 bedroom flat, modern kitchen, finished to a high quality with shared garden, ample parking Call RSK, 8am-8pm, to find out more 02088407677".

The word and the text number are what we need to include on the sign outside the property.

(Hopefully it's obvious that this image is photoshopped - we don't know RSK, and we're just using the image as a suggestion of what could be done.)

When someone texts FLAT4 to 82958, they'd get back our message. They don't have to remember to check the property out later, they don't have to remember who it was for sale through: they get that information in their hand immediately.

What we've done with our message is hand over the basics, and given that prospective buyer our contact details on their phone there and then. Maybe we'd include the price, maybe a link to the web site, perhaps a more personal message from a particular agent. But when that buyer is chatting about the property later, or maybe doing a bit of searching for more information, they have the starting point on their phone ready to go. And they can select your number and call.

As an estate agent, we get to gauge interest from the stats on the Taykt dashboard. And, importantly, we can change the message any time we want: "Sorry, Flat 4 is now under offer. Flat 7, in the next street, may be of interest: 2 bedrooms, view across the park. Call RSK, 8am-8pm, to find out more 02088407677".

Of course, we could get fancy with the API and let our developers plug into Taykt to create words for us when we enter new properties on our sales and letting systems, but that's a something for another day....

You can get started with Taykt.com now and give your customers instant access to information they can take away with them.