This is the place to find news, hints and stories about Taykt.

Taykt lets you create a text-in word, so that anyone who texts your word to 82958 will get your message straight back to them.

Great for putting on posters, or anyplace that someone might want to act on your word there and then.

Get started at http://taykt.com/

Taykt is a UK-only service at the moment.

Thursday, 27 November 2008

Getting there

With Taykt we're offering a simple idea: take something that big advertising has been doing (making information available via a SMS short code... "text BLAH to NUMBER") and let anyone do it. Promote your band, promote your event, sell stuff... you get the idea.

It's not a new thing. There are plenty of companies around the world trying this out, with a wide variety of business models.

What we're trying to do is make this as easy as possible, and do it without selling advertising. What we do -- and this is kind of unusual for a start up -- is to charge the recipients of messages for each message they ask for. The thinking is that, if the information is timely and useful, I don't mind paying 25p to take that information with me at the point I see it. And those pennies will, we hope (!), pay to support the service, without advertising, and without charging anyone pounds to create a keyword.

(Of course we'd prefer to make it all completely free of both cost and hassle, but for now we want to make sure it's sustainable, hence the 25p cost).

We also want it to be a service that can be trusted. There's no way we're ever going to pass on mobile phone numbers, start mobile spamming or selling people on. It's evil; we won't do it.

So where are we? The web site design is done, the service has been tested out on a long number (11 digit phone number), and we've just finishing off the regulation side of things. When you have a short code (5 digits) and the ability to charge for messages, there are a number of steps you need to complete so the regulators and networks are happy to do business with you.

We're still adjusting the web site, trying to make it as easy and hassle free as we can, while meeting the demands of the regulators. It's interesting and challenging and something we should blog about another time. We've still to get usability testing feedback, which is something we're looking forward to.

So that's where we are. We're getting there.